SALESFORCE PARDOT SPECIALIST
SALESFORCE PARDOT SPECIALIST training will show you how to design, build, and implement marketing workflows related to lead scoring, email marketing, lead generation, and using reports to make data-driven decisions. The Salesforce Certified Pardot Specialist credential is designed for those who can demonstrate skills and knowledge in designing, B2B marketing automation building, and implementing marketing automation through the Pardot platform. Candidates should know how to build strategic marketing processes while incorporating tools like lead scoring, email marketing, lead generation, and be able to use reports to make data-driven decisions.
Duration: 15-20hrs
Pre-Requisites:
- For Pardot Training at Ecorptrainings, there are no mandatory requirements to learn.
- Knowledge of ERP, CRM systems will be added advantage
Course Content:
- Visitors
- Prospect Records
- Prospects Creation
- Importing Prospects
- List Management
- Dashboard Overview
- Pardot Connectors
- Page Actions
- Custom Fields
- User Management
- Recycle Bin
- Creating a Pardot Campaign
- Pardot Campaigns vs. Salesforce Campaigns
- Lead Generation
- Form Creation
- Automation Rules
- Dynamic Lists
- Completion Actions
- Segmentation Rules
- Lead Qualification
- Scoring Rules
- Permission-based Marketing
- Email Templates
- Deliverability
- Lead Nurturing
- Creating an Engagement Program
- Layout Templates
- Creating a Landing Page
Social Marketing
- Social Posting
- Custom Redirects
Salesforce Integration
- Pardot and Salesforce Relationship
- Object Syncing
- Salesforce Connector
- Mapping Fields
- Field Syncing