Google Adwords
Advanced Google AdWords Training & Course in Hyderabad India- This advanced Adwords course will show you differents ways to use AdWords' labels, filters, and automated rules to improve visibility into your accounts.
Duration: 30hrs
Course Content:
Module 1: Remarketing with AdWords
- Setup Remarketing in AdWords
- Setup Remarketing with AdWords Remarketing Tag
- Setup Remarketing with Google Analytics
- Create Remarketing List
- Setup Remarketing List for Search Ad Campaigns
- Setup Remarketing List for Display Ad Campaigns
Module 2: Dynamic Remarketing List
- Setup Dynamic Remarketing
- Create Dynamic Display Ad Feed
- Create Dynamic Display Ads
Module 3: Performance Monitoring
- Search/Display Impression Share
- Auction Insights
- Search Terms Report
Module 4: Advanced Optimization
- Ad Scheduling
- Location Bid Adjustments
- Device Bid Adjustments
- Negative Keywords
- Placement Exclusion
Module 5: Automated Bidding Strategies
- Maximize Clicks
- Target Search Page Location
- Target Outranking Share
- Target CPA
- Enhanced cost-per-click (ECPC)
- Target ROAS
Module 6: Shared Budget
- Setup Shared Budget
- Apply Shared Budget to Campaigns
Module 7: Tracking Template & Custom Parameters
- Setup Tracking Template
- Setup Custom Parameters
Module 8: Google AdWords Editor
- • Download & Installation of Google AdWords Editor
- • How to use Google AdWords Editor for faster & efficient in creating campaigns, ads & target keywords?